Collection: Gold Chains Collection

Every chain on this page is genuine 916 gold. Not plated, not filled, not gold-coloured — 91.6% pure gold, hallmarked, the same standard the goldsmiths along Serangoon Road have worked to for generations.

That matters more than it sounds. A plated chain looks the same in a photograph and looks nothing like the same after eighteen months of Singapore humidity. Real gold does not turn, does not rub off at the clasp, and does not leave a green mark on your neck. It also holds value, which a plated chain never will.

The range covers the styles Singaporeans actually buy. Hollow rope is the flagship — light on the neck, heavy in presence, and available from a discreet 1.5mm right up to the mega sizes people cross the shop floor to look at. Box chains sit flat and suit a pendant. Wanzi and si hua carry the traditional link patterns. Dragon and fishbone are for the ones who want to be seen.

Prices move with the gold rate, so what you see is what the gold is genuinely worth on the day, plus the workmanship. No inflated list price, no fake markdown.

And you do not need the full amount today. Every chain here is available with Shop Now, Pay Later — Atome over 3 months at 0% interest, PayLater by Grab over 4 months with no credit card, or SPayLater by Shopee with $0 upfront and up to 12 months to pay.

Come see them in person at City Plaza, Lucky Plaza — a rope chain photographs well but it does not photograph like it looks on.